Authentically Modern

We developed a Visual Strategy across a 360-degree brand experience to drive reappraisal of Molson Export and build relevancy for the brand today.

Anchored by the Molson Export ship, our Visual Strategy balances cues of authenticity and modernity, while leveraging the values of John Molson to build a Brand Visual Language that resonates with the Molson Export consumer.

The Visual Strategy comes to life at the Bell Centre, where Montreal Canadiens fans experience the brand in an environment that is relevant and engaging.

"Spring Design Partners certainly live up to their name. They have truly been partners in the process of bringing the new Molson Export visual language to life with an in-depth understanding of brand strategies, ongoing participation in key strategy development activities and ultimately delivered best-in-class design that is based on a true understanding of brand values and objectives. Their attention to detail, design expertise and strategic involvement has led to a new visual identity that feels revitalized but remains true to the brand's roots in masculinity, authenticity and brewing heritage."
– Gayle Padvaiskas, Marketing Director, Molson Coors Canada