Fierce Flavor

As the first flavour-infused spirit in the category, BACARDI Dragon Berry offers a taste experience like no other.

To create an identity and pack design that was as exciting as the product experience, we explored icons that telegraphed flavour with an edge.

The winning design adds a fierce twist to the lineup – creating impact and intrigue for this new product launch.

Launched in 2009, BACARDI Dragon Berry has exceeded expectations and is the most successful flavour launch since BACARDI Límon.