FAQ
To break out: emerge
To move forward or upward
To come into existence: arise
To move quickly and with resilience
An origin or source
Ron thought this was an appropriate description of the kind of brand design and company culture he wanted to create – thus Spring Design Partners was born. It is a definition we strive to live up to every day.
Spring Design Partners is an independently owned, creatively driven brand design consultancy that leverages design as a strategic business tool. Ron Wong, a 35-year brand design veteran, founded the company in 1995 with the goal of returning to the personal and passionate side of design – to find brand truths and express them with elegance and simplicity.
Located in New York City, we are a team of 35 professionals each of whom is passionately dedicated to the design discipline. The company is a certified minority owned business.
We exist to articulate visual strategies that help our clients gain competitive advantage through design. We are experts at translating brand strategy into engaging brand design. By first defining a clear visual strategy, we create a value chain across all marketing touch points– helping you achieve your business objectives efficiently.
In other words, we put design to work for you.
We are a full service brand design consultancy, with capabilities across every point of a brand's journey – from innovation to activation. We specialize in delivering visual strategies that can be executed through brand architecture, Brand ID, package design, structural design, POS and environmental design.
No challenge is too big.
Spring Design Partners has been consistently recognized for excellence in Brand Identity and Design, with numerous awards for graphics and structure - including the PentAward, Graphic Design USA, PRINT Magazine, Clear Choice Awards and American Design Awards.
Great question! Because our Design InsightTM approach is intended to expand thinking, we often find ourselves going deeper with our client partners than what was originally intended. So our involvement may grow from visual strategy development, to consumer experience design, to the crafting of new environments, to activation programs for local markets.
Along the way we may compete with global brand consultancies, vertical specialists and boutique agencies.
What sets us apart is a combination of our unique approach and the talent, experience and energy we bring to the table.
Design InsightTM is our unique approach to developing visual strategies. This proprietary approach utilizes the discipline of design to identify insights, define opportunities and articulate design solutions. Unlike "design process" which is linear, rigid and "one-size-fits-all," Design InsightTM is driven by design philosophy, with organic, flexible and customized methodologies to meet your objectives.
- By using visuals to articulate sub-conscious feelings, are able to understand how consumers connect different ideas in their minds.
Delivers multiple efficiencies:
– Yields a visual brief, helping design teams ramp up quickly
– Provides objective and actionable criteria for success – saving time and budget by eliminating the need for excessive rounds of refinements due to subjectivity
– "Pre-validates" visual strategy, expanding the range of design solutions
Creates a value chain:
– Informs a clear visual strategy that can be executed across all marketing touch points
We are committed to providing our clients with a highly personalized and design-centric approach to better position themselves in a competitive marketplace. Our success comes from relationships with marketers who prefer to work collaboratively with a firm who combines strategic focus, a depth and breadth of experience, and incomparable creative.