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  • What Is Visual Strategy?
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    A Visual Strategy is a robust set of design principles that distinguishes your brand in a frenetic marketplace. These design principles link your b...
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  • The Beauty Of Accidents
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    02/22/2011 9:05 pm
    Updated at 02/22/2011 9:16 pm
    by Ron Wong
    Ron Wong,Founder and Executive Creative Director It's been awhile since I picked up a brush, a piece of charcoal or looked closely at the surface texture of a canvas and water color paper, won...

Subscribe to this feedThe Power Of Visual Strategy

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The Role of Brand Personality in Brand Design
Tuesday, January 31, 2012 3:30 pm
by Meghan Labot
I've been thinking a lot about Brand Personality lately. It is one of those things that may or may not be defined for a brand, but ultimately has a tremendous impact on how a brand visually expresses itself. For a new brand, defining Brand Personality is a daunting task as there is no right or wrong answer, everything is possible and the possibilities are endless. For existing brands, redefining Brand Personality requires sensitivity to where the brand has been and where the brand wants to go. While intentions may be good, sometimes a brand's personality is so deeply rooted in our cultural subconscious that it is impossible to change.
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The Visual Strategy of Awareness
Friday, October 21, 2011 4:32 pm
by Meghan Labot
In case you haven't noticed, October is Breast Cancer Awareness month. It is hard to miss. It seems no matter where I look, something has unexpectedly turned to pink. From the uniforms of the flight attendants on my Continental flight to Chicago, to the student section at Beaver Stadium, I am seeing the incredible power of a Visual Strategy that is based on a single color.

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Guest Blog: 5 Questions for Jean Tang of MarketSmiths

In 2007, Jean Tang saw the need for a 2.6-second website: bite-sized, seductive, and jargon-free. The lawyer-turned-journalist brought on other talented writers to help—and created MarketSmiths, which custom crafts websites, blogs, books, white papers, and more for all subject matters, voices, and format specialties.

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Guest Blog: 5 Questions for JC Forster of Saverglass

JC Forster is the East Coast Sales Director with Saverglass, world specialists of high quality glass bottles and decoration. Its main markets are spirits, fines wines and cosmetics.

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How Secure Is Your Global Brand Identity?
by Larry Sclafani
How recognizable is your brand? At a glance, can you distinguish it from a knock-off? More importantly, can your consumers?
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Guest Blog: 5 Reasons To Tell The Agency Your Budget
by Patricia Jordan

Patricia Jordan is a passionate and tenacious New Business Development Consultant with over 20 years of experience bringing her clients qualified business leads in a highly competitive marketplace.

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Can Visual Strategy Save JC Penney?
by Susan Federspiel

Like Wall Street, I was buoyed by the news that Ron Johnson would be joining JC Penney as its new CEO. And for the very same reason – I believe he can make this ailing brand profitable again.

Why do I believe this? Because Ron Johnson understands Visual Strategy.

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Guest Blog: 5 Questions for Duncan Horner of Qualvu
by Susan Federspiel

Duncan Horner is a Senior Director, Digital Research Consultant at Qualvu, a leading on-line qualitative research company pioneering video-based market research using webcam-enabled focus groups.

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Visual Strategy Builds Brands
by Stephanie Vano
Martha Stewart is the maven of Visual Strategy.


Everything that's helped her build her 1 billion dollar empire has told us so. Whatever she puts her stamp on, from her cookbooks to her family of magazines to her line for Kmart, has a look and feel that is unmistakably "Martha." Now she's further expanding her reach in a savvy partnership with Sandals resorts. Riding the co-branding wave, Sandals and Stewart have joined together to offer resort-goers, who wish to have the perfect destination wedding, four customizable themes by Martha Stewart from which to choose.

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How Visual Strategy Expands The Role Of An Icon
Few would argue the power of an icon to instantly communicate a Brand's unique and enduring qualities (to wit, how many of us in the Branding world have faced the challenge of creating the next "Nike swish?")

Tropicana learned the hard way how connected consumers were to an icon that symbolized something about their Brand that no other orange juice could deliver. We all breathed a sigh of relief when they – grudgingly it seemed? – returned the icon to it's rightful place in the Brand's visual communications.

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